So you’ve seen the benefits gift cards can have for a small business, but have you considered how a loyalty program can also be extremely important?
Loyalty programs can help retain existing customers because of how they provide incentives for customers to come back, but they also help bring in new customers. If your loyalty rewards program is enticing enough, new customers who stop by your store will more than likely return.
Loyalty programs can also be used to move customers into different tiers. Those who are constantly in your store and driving sales up can find themselves getting better rewards. Those that only shop when you have sales and discounts can be filtered out.
With loyalty programs you can build relationships, target your best customers, and create advocates out of them. word-of-mouth from fellow customers is much better than any promotional marketing you may run.
The bottom line with loyalty cards is that they drive spending up, while keeping your customers happy. It’s always good to give something back to the people who help improve your business. Loyalty programs are simple and effective, so make sure you sign up for one today!